The 24/04/12 Google released its newly updated algorithm. The first serious since the Panda Update. The very Matt Cutts, Google engineer, announced his release and said that it aims to combat spam on the web.
As with all Updates of Google, and a few days of its release, we know exactly what are all the consequences of this Penguin Update.
However, Google has stated that the purpose of the Penguin is geared to those who are violating their quality guidelines. This led to Google's own announcement on those who violate their Quality Guidelines will be harshly punished by the Pinguin.
This is terrible news for Webmasters and SEOs who willfully promote customer sites blackhat techniques, ie those not permitted by Google. Those who have filled unrelated keywords your pages, those that have been repeated ad nauseum, who have traded links, those links have gotten so unnatural over-optimized sites, etc..
But, the good news is that it tells us in his Google Quality Guidelines as survive it:
There are eight criteria Concrete:
1. Obvie hidden texts or links camouflaged.
Two. Do not use cloacking or Redirects to disguise their actual website.
Three. Do not send automated queries to Google.
April. Do not overload the page with unrelated keywords.
May. Do not create multiple pages, subdomains, or domains with substantially duplicate content.
June. Do not create pages with malicious proceedings as phishing or installing viruses, trojans or other malware.
July. Avoid pages "doorway" created only to be seen by search engines, or other sites such as affiliate programs with little or no original content.
August. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that will give users a reason to visit your site first.
Some of them are very clear, as a matter of avoiding the hidden text, but others always generate discussion as the issue about duplicate content. What Google considers duplicate content? How much text is required to be considered as a copy?
Google also lists four basic principles:
1. Build your pages primarily for users, not for search engines. Do not show them content to their users and a different to search engines. This latter technique is called "cloaking."
Two. Shun tricks to improve your rankings. Is it lawful to optimize your website so that users can find it, but it is not appealing to any strategy to appear in the top positions. Normally these tactics "at any cost" are known as blackhat and are targeted both Panda and Penguin Update.
Three. Do not participate in schemes linked to increase the ranking of your site or your PageRank. Then skip over all link to sites spammers or "bad conceptualized sites" on the web, as this could adversely affect your rankings.
April. Do not use unauthorized programs to register your website, check rankings, etc.. Such programs consume computing resources and violate Google its Terms of Service.
There is nothing new in these rules for SEO professionals. Google has always said one way or another. The novelty now is that Google may have decided to send his Sheriff Penguin to check compliance with specific quality policies. Penguin Update thus comes to complement the work already begun the Panda Update.
If you are wondering if your website has been affected by the Penguin Update, observe your traffic statistics. If after the April 24 traffic began its downward curve, check your positions on the keywords that will bring more traffic. You may have downloaded from the positions for failing quality standards. Conversely, if your traffic has increased, it is possible that Google is rewarding for the quality of your website, improve your search engine optimization .
Penguin and Panda are from now, a duo that go crazy over a webmaster, but here to stay.
