On the Web can have different online marketing techniques to attract new visitors and convert them into loyal users. There are different types of contact between a company and its customers and, among others, the SEO, also known as SEO (Search Engine Optimization) is surely an ideal strategy to optimize the visibility of a website on the Internet, particularly when our users Potential seeking information via a search engine (Google for example).

In fact if, when an Internet user makes a query by Google, a website appears in the results of the first page of the search engine, this site is more likely to receive a return visit with regard to other websites which, however, are in the second or third page of results. The SEO aims to not only reach the top of a search engine, but pursues the top in those search criteria that represent an added value for our business. If for example I am the manager of a restaurant in Madrid, aparacer interest me in the top results when people entered into Google a search term such as can be "restaurants in madrid" for my services appear in the top results.

The search engine optimization requires some time and can say that it is a strategy whose results are obtained medium / long term depending on the competitiveness of the sector. In any case it is an essential strategy to raise awareness of our place in the world 2.0. If I decide to adopt this technique, once you start to have a customer base, I can develop a methodology to convert my users in my portal prescribers. This is something that can occur through social networks, fundamental tools that generate participation mechanisms needed to manage this conversion.

Today, many companies offer SEO services. However, there are some exceptions, as in every employment sector, in the sense that these companies do not always perform their duties in a professional manner. On the other hand, if you are working consultancies providing quality results. The trick is to focus on the company's experience and success in their cases.