The ultimate e-reader, Kindle giant American multinational Amazo n finally can acquire in-situ in supermarkets. Until recently any branded device could only be purchased through the website and no way to see or book it in any physical store Spanish.

Before Christmas, the Americans reached an agreement with Worten electronics chain enabling them to market their Kindle 4 and recently that agreement has been extended to other centers such as Auchan and Darty including and new devices like the Paperwhite and Kindle Fire tablet and Fire HD ..

In this way, it aims to expand the market and reach a mass audience that tends to compare online and prefer to see and touch before buying an electronics company since Amazon launched its Spanish website in September 2010, sales of the kindle 4 and Kindle accessories and cases in our country have been spectacular.

The company has realized that the Spanish market had incredible growth potential as e-readers but did not have a broad level of penetration, with the arrival of the Kindle had been shown to potential buyers, not just Amazon but many other companies as Fnac, the House of Books etc. .. have taken their own e-reader models to meet this growing demand.

But Amazon has not only expanded its market in e-readers, part of its strategy is also corner the tablet segment. Your Fire tablets have also been put up for sale recently in our country have come up with a competitive price and hope to compete with the iPad and Nexus 7 and 10, Google and Samsung Tab mainly.

For now, Amazon still has the online exclusive products, the only way to buy a Kindle in the network is through their official website, although you can find many second hand on ebay or other similar sites.