"Remember when there were only two channels of television ? We do not. " And so begins the site Magine , the cable television company that bursts from Internet this summer in Spain in the testing phase to commercial launch in September.
The company was created by a Swedish entrepreneurs from the world of television, the digital realm and the development environment and programming in 2011 although it was not until late April when the company released its proposed 'TV content cloud' in Sweden . Now Magine just landed in Spain and will soon in Germany.
"Before we analyze the international expansion which countries had higher Internet penetration, the technology smartphone and tablets, etc.. And that's why we chose to start the expansion in Spain. Well, that and because we observed that in Spain there was a deadlock in the penetration of pay TV. Moreover, we also come to the country at the request of various international pay channels we have seen an opportunity to offer a product at a reasonable price, "explained TICbeat Michael Turner, co-founder of Magine, content director and responsible for expanding International platform.
What he proposes Magine the user is, for a price of about 10 euros per month, access to a wide range of television channels across multiple devices with Internet technology, not only through but also smart TV via smartphone , tablet or even through traditional computer. As Turner explains, "The advantage of this cable is precisely the absence of cables. Users do not need cable or set-top-boxes, or other hardware, and dishes ... You just have to download an app and you can access the programs you want to both live and recorded. "
In addition, says the spokesman, "we are a content aggregator that does not break the current value chain. Therefore, within the existing model arrived to bring more income and more audience. "
For now, though, Turner has not disclosed how channels and television companies work in Spain but says they are already testing the service and 13 channels will be 20 later this month. "It is precisely now that we are closing deals with them so I prefer not to name names. But our idea is to work with as many as possible, as we do in Sweden, where we work with major brands, even with public television. "
Turner says his approach is not only different from traditional cable players, the absence of devices needed for use, but also what is in front of the TV providers alternative to cable internet, such as Netflix, Amazon Prime or Wuaki. "We focus on the business of television linear chains and our users will increase the audience for these chains."
The founder claims that the project aims to enable the user to see which programs anytime and anywhere on any device. Now available for smartphones and tablets based on Apple and Android and Smart TVs from Samsung, Panasonic and LG. "We believe it is an error that you need to invest in more hardware in order to access another television model. The consumer does not want more wires, or apparatus, or complex instructions to access audio-visual content you want to see and that is what we offer from Magine ".