Acer speaks of duality as the new trend in computing, introducing their new electronic devices. It's like trying to build bridges in increasingly segmented market. And in this commitment to grow the user experience home with the keyboard and touch screen. With that vision introduces the Aspire R7 (come to Spain in June for 999 euros) and the ultrabook Aspire P3 (same date, 599 euros), which run on Windows 8.

To achieve this crossing of experiences in one device, in position R7 keyboard forward, as in the laptops first hit the market. Moreover gives it a touch screen that rotates and allows use as a tablet. The P3 is an ultraportable laptop convertible tablet. He also presented the Iconia tablet A1, which uses the Android platform. Also is released in Spain in June for 169 euros.

Acer is making an effort to exploit the brand image. The presentation of these three devices was done in the Meatpacking District, one of the most trend neighborhoods in New York. For R7 promotion partners with Paramount in the campaign of the film Star Trek Into Darkness, while for the P3 uses the image of Tiësto, the DJ and producer of electronic music